Using the wrong computer language can actually lose you customers. Anybody who read the recent Bloomberg Businessweek issue (not just the cover, the entire ISSUE) on coding will have some inkling, but here we go.
My name is Tom Dupree. (Thank you, no, please take your seats.) It’s not Dupre, or DuPree, or Du Pree or Depree or Duprieux or anything else. It’s Dupree. Like “Dupree’s Diamond Blues.” Like “Cousin Dupree.” Like YOU, ME AND DUPREE (why does that movie title sound familiar?). Those simple nine letters, the perfect number for a theater marquee — my god, it could be a stage name! — placed in exacting order are how you spell my given name, and there is no other goddam way. Not one other single solitary bob jack cat tail way. French, wherefrom my surname springs forth, can sometimes be a confusing, um, milieu, but look here: I’ve just handed you the answer to the test! Go spell my name to a child. Or a computer science professor. Bet you can do it perfectly now. Thanks, and you’re welcome.
Now. I have this rule. I will never respond positively to any direct-mail solicitation that cannot reproduce those precise nine letters using one space break and first caps only. If you misspell my name, I’m no friend of yours and I instantly grow tired of whatever you’re selling. I mean it: I’ve ignored some worthwhile stuff over this, and I will continue until they lower me down. I’m tough but fair: I’ll accept “Thomas,” even all caps, but you gotta nail the last part or you are dead. To. Me.
But get this: one time, long ago, I complained to some financial institution with which I no longer deal (over this same flippin reason; I’m serious) who kept sending everything to Thomas DuPree. They said the computer language used by their database couldn’t bring the rogue capital P down. (I suspect the language to be COBOL, which is all over the banking industry, but I invite comments by people more savvy than I. Anybody know?) In other words, I would have to be Thomas DuPree forever, because this particular language defaults to the misspelling. It must be a popular one, too: I had the last laugh with my now ex-financial institution, but I still get solicitations from well-meaning charities that not only continue the mistake, but sometimes send me a stack of peel-off return address stickers employing the hated fargin error! (The most recent set came today, from the nice but inaccurate folks at Thirteen…) I’m tempted to gather them up and send them back in the postage-paid envelope, but I stop and think, not to a nonprofit: only to the Republican Party. (Save and recycle your postage-paid envelopes from Reince Priebus, chillun. That’s what I do.)
Even longer ago, a newspaper reporter out West decided it would be fun to do a feature on those nutty guys and gals who write “cover copy” for paperbacks. He called me up, along with a few of my counterparts at other New York publishing houses, and he wrote an entertaining story. One prob. This guy’s name was — I think I remember this right — Scott LaFee. So in Scott’s otherwise lovely piece, I became Tom DuPree. The first thing I thought was, GRRRRRR! The second thing was, Scott: don’t you ask your interview subjects how their names are spelled, as doofus high-school reporters are taught to do as the very first question?
I’ve bawled, I’ve complained. Sometimes the Roman letters can be fixed by the secret coders in the beast’s belly. But the Great Database Producers (otherwise known as GDP) of America can now be divided into two parts: those who get it right and those who can’t or won’t. So I repeat for “executive summary” skimmers: spell my name incorrectly, and you could be offering a backstage meet-and-greet VIP package to the frickin Second Coming, but I’m still going to throw your illiterate form letter the motherlovin frick away.