Remembering an old friend, a beloved Mississippi newspaper columnist who passed away last week after a life in the profession, got me thinking about earlier days, when both he and I were just scamps yipping around the newsroom of the local daily. Things were so different back then that it seems like a dream. I’m not talking about the cultural shift from newspapers to television to social media for most breaking news – that subject’s already been done to death by brains bigger than mine. I’m talking about the physical process of getting the news out every day in print, in a long-lost era when the term “ink-stained wretch” was more than just a creaky metaphor.
The principle was quite simple and hadn’t changed much since Gutenberg. Lay down a mirror image of what you want to see, slather just the right amount of ink over it, and press the ink onto a piece of paper with just the right porosity. Lift up the paper and you have a legible positive. But to get that mirror image in our day required one of the most funky-looking yet way-cool machines ever invented: the linotype.
This doodad, in the hands of a skilled operator, could cast complete print-ready “lines o’ type” from a cauldron of molten metal (mostly lead), cool ‘em down, stack ‘em, and hand off to a compositor who physically picked them up and “slugged” them onto a page like a jigsaw puzzle piece.
Before the linotype showed up in the late 19th century, you had to set each letter by hand. Because of this tremendous physical burden, no pre-linotype newspaper was longer than eight pages. Linotype technology busted the newspaper business wide open and ruled for about 75 years. But I’ve always connected the machine with an episode of THE TWILIGHT ZONE that premiered exactly 51 years ago today, before I ever saw one in person, in which a devilish Burgess Meredith used a linotype to report on news events before they happened.
The linotype operator used a different keyboard than the “QWERTY” arrangement you and I (and the reporters) use. It was as if he could speak, or at least type, a foreign language. ETAOIN SHRDLU (in lower case; I used the caps so you wouldn’t worry that I’d just had a stroke) is what you get when you run a downward glissando with your finger on the first two columns, because somebody figured out that this was the order of frequency of letters in English. When you hit an “e,” the machine grabs that letter and sets it in place, waiting for the rest of the line and its forthcoming lead bath. So the most-used letters were physically closest: the keyboard layout was strictly a mechanical issue, and lower-case ETAOIN… was a quicker, easier way for an operator to signal a break or an end than the journalist’s fancy-pants “-30-“. Sometimes, as you may have already suspected, “etaoin shrdlu” actually made it into the paper by mistake; there are thousands of examples in newspaper morgues across the country, but not enough have survived digitization to make my cursed spell-checker quit trying to “correct” it for me. But don’t feel so superior. If I made a big honking Mergenthaler linotype appear right now, sat you down, and gave you some copy to set, a skilled letter-by-letter hand-setter would beat you by a mile, because John Henry would know what he was doing while you were hunting and pecking the day away. Simply stated, the linotype operator knew something you didn’t: that foreign language expressed through his fingertips and thus translated back into English. Toward the end of the era, AP and UPI would send longer non-time-sensitive features on a roll of tape which could operate the linotype automatically, but the operators’ arcane arts were still absolutely essential until computerized typesetting came along.
I was already familiar with “hot type” when I started working for the local daily because our high-school newspapers were printed the same way. A few staffers used to trot out to Keith Press in Raymond, Mississippi and spend the whole day there, because as part of our “journalism training,” we were the ones who physically slugged the pages for the printer. Sometimes you’d want to change something, or the operator had made a typo, and you had to replace the offending line(s) of type – and only the bad ones – by hand. Some of us thus developed an interesting skill: standing at the head of the page, we got very good at reading type upside down and backward. Piffle? Not at all: I’ve read quite a few upside-down letters and memos sitting across the desk from an interviewee who’s busy taking a phone call, and once or twice I learned something I wasn’t supposed to know.
Although the news and sales departments were entirely separate, advertisements paid the bills and ran the show. The compositors made up the ads at the bottom of the page first, and the “editorial” content went in whatever space was left. There’s a practical reason journalists were taught to use an “inverted pyramid” in writing news stories: get the important stuff as high as you can and trail off with less-critical detail toward the end. The reason is, if the piece won’t fit into the available space, you dump the last paragraph, then the next-to-last one, and so on.
When I got to the city’s daily (like most midsize cities by the mid-Sixties, Jackson was down to one newspaper owner, publishing morning and afternoon papers and a combined edition on Sunday), we weren’t as chummy with the linotype operators. They weren’t even on the same floor. To communicate with them, we’d roll up our copy and stick it in a pneumatic tube like the ones you can still see at some drive-in bank tellers. Off it sped, Jetson-like, to typesetting (down in the dungeon with the presses and all), and later the tube would pop out a printed proof for us to read and correct. It also showed us the length of the piece in column inches so we could lay out pages with paper diagrams. This proof was the first time you saw your name in print (if you got a byline) and gentle readers, I became addicted, which is a succinct yet comprehensive autobiography.
Newspaper offices are much quieter than they used to be. The clickety-clack of teletypes – not to mention linotypes – was once the sound of news. Even typewriters (they were manual and we typed hard onto huge rolls of three-copy carbon paper) were noisier than today’s keyboards. I’ll bet there are also fewer flasks of booze stuffed into desk drawers today, and the unfinished novels alongside them are probably unfinished screenplays in our bold new century. Things change, which is really what news is all about. My late friend stuck around long enough to see all those wonders get replaced by new ones: he was a real newspaperman and justifiably proud of the printer’s ink that ran through his veins. It’s a profession worth honoring, as the term “news” continues to be diluted and trivialized by too many of the mass media. Sue me, but I miss the days when etaoin shrdlu actually meant something.
To the memory of Orley Hood
3/27/17: ETAOIN SHRDLU makes it back into the New York Times, only now it’s on purpose.