Compare these six-column banner headlines on Monday morning, reporting the same story, the weekend box office:
Snow and a Shortage of 3-D Screens Keep Numbers Down for ‘Avatar’
‘Avatar’ Opens Strongly, in Test For Industry
Kids, which head appeared in a paper whose sister company released AVATAR? And which one in a fierce competitor based in a major metropolitan area?
For bonus points, which story did not use the words “fell short of industry expectations” and “plummeted”?